Game changer?īut taking on the big grocery chains on their home turf is something altogether different. Two more are in the works in Illinois and Massachusetts.Īnd Amazon's online store already sells groceries, often with same day delivery to Prime customers in many markets.
It has opened three bookstores in California, Oregon and Washington with traditional checkouts. It's not the e-commerce powerhouse's first time dipping its toe into the physical realm. "But as with most things with Amazon," Stephens says, "the industry seems to have once again underestimated this company's desire to knock down paradigms." At the time, many conventional industry players pooh-poohed the idea, saying it would never work and would lead to rampant errors in terms of neglecting to scan an item, or charging a customer for something they didn't actually intend to buy. And everything is prepackaged and portioned, so there's no need to measure out or weigh items to determine the price.Īmazon first conceived of the store years ago and applied for a patent on it in early 2015. The store is small by conventional grocery store standards: just 1,800 square feet. "If it works at all like it does in their video, this will be nothing short of revolutionary," says Doug Stephens, the founder and president of Retail Prophet. The system is sophisticated enough to tell when a shopper has picked up an item and then put it back on the shelf, versus one they have taken with them. Amazon launches online grocery shopping in Canada.When they're done, there's no need to line up at a cashier - simply walk out the door, and the company will bill their Amazon account for whatever they have taken with them. Once inside, they can wander through the aisles, picking up items. Shoppers who enter the store sign in by waving their smartphone over a reader. So far, it's still in beta testing, and for now only available to employees in Seattle where the company is based. Amazon has opened a small physical store that could be the future of grocery shopping, one where customers walk in, collect their purchases from the shelves and walk out - all without ever needing to line up to pay or check out.Ĭalled Amazon Go, the location in Seattle is a pilot project that could roll out to other cities early next year.
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